On December 5, the 12th China International Trademark Brand Festival opened in Nanchang. This event was co-sponsored by the China Trademark Association and the Nanchang Municipal People's Government. Wang Fuping, Secretary of the Party Leadership Group and Director of the Jiangxi Provincial Market Supervision Bureau, stated that a trademark brand is an intangible asset and has intangible value. It is a "booster" and an important growth pole for enterprises to grow bigger, stronger, and better. They are vital to the development of enterprises and regional economies. To an immeasurable effect. The theme of this year's China International Trademark and Brand Festival is "Discussing the latitude and longitude of trademarks, and building the future of the brand", which coincides with Jiangxi's goal of building a distinctive intellectual property province, strengthen intellectual property protection, and promote the implementation of trademark brand strategy is of great significance for building a modern economic system and promoting high-quality economic development in the new era.

The China International Trademark Brand Festival has been successfully held for eleven sessions so far. The current Trademark Brand Festival is held in Jiangxi. It is not only an important test of Jiangxi’s vigorous implementation of the trademark brand development strategy, but also a powerful promotion of Jiangxi’s brand, and to promote the whole province to change from "Brand resources to rich the province" to "trademark and brand to power the province".