Recently, Yangzhou Baozi (steamed stuffed bun) Industry Association held a symposium on the theme of "Building a beautiful "Good Place" and Making Yangzhou Baozi Industry Bigger and Stronger." It was learned from the Meeting that the Association has received approval from the Municipal government to authorize it to apply for the "Yangzhou Baozi" collective trademark and is responsible for the decision management of the "Yangzhou Baozi" regional brand.
"We have entrusted Yangzhou Wenyuan Intellectual Property Agency Co., Ltd. to act as an agent and are in the process of designing the 'Yangzhou Baozi' logo. We plan to formally submit an application to the Trademark Office of the China National Intellectual Property Administration next month." Yangzhou Baozi Industry Association Chairman Zheng Tao said that the Association will apply for collective trademarks as an opportunity to explore and innovate, and use the brand to drive the Yangzhou Baozi industry to become bigger and stronger.
Collective trademark refers to a mark registered in the name of a group, association or other organization, exclusively for members of the organization to use in commercial activities, to indicate the user's membership in the organization. Different from ordinary trademarks, collective trademarks have the characteristics of "owned by all" and "used in common".
If the "Yangzhou Baozi" collective trademark application is successful, what impact will it have on the Yangzhou Baozi industry?
"Successfully applying for the collective trademark of 'Yangzhou Baozi' is of great significance to strengthening the protection of the origin, creating the name card of Yangzhou Baozi cuisine, and further improving the popularity and reputation of Yangzhou Baozi." The relevant person in charge of Yangzhou Baozi Industry Association introduced.
Yangzhou Wenyuan Intellectual Property Agency Co., Ltd. expressed that with the successful application, the Association can take the lead in uniting many diversified operators to form a community of interests, reduce market risks, and enhance market competitiveness. "Collective trademarks are conducive to integrating resources and unifying quality standards; benefit to achieve economies of scale and to expand market share; conducive to exerting collective advantages and maintaining collective reputation."
"The secretariat of the association has drafted the Group Standards (draft) for 'Yangzhou Baozi' according to relevant national standards and combined with the characteristics of Yangzhou steamed buffed buns, including dine-in steamed buffed buns and frozen steamed buffed buns." Zheng Tao introduced that after the successful application for the collective trademark "Yangzhou Baozi" Companies that want to use this trademark can first apply to join the Association, abide the articles of the Association, and accept the Association's acceptance of the production hardware and software facilities. "Only through met the standards can they obtain the right to use the collective trademark."
