Recently, it was learned from the Organizing Committee of the 2022 Hangzhou Asian Games that the "Provisions on the Protection of Intellectual Property Rights for the 19th Asian Games in Zhejiang Province" was officially implemented. There are 19 articles in the "Regulations", which provided an important legal basis for protecting the 2022 Hangzhou Asian Games intellectual property rights.

The "Regulations" enumerate the right objects of intellectual property rights for the Hangzhou Asian Games. A detailed list of the main intellectual property rights objects related to the Hangzhou Asian Games such as trademarks, patents, works, trade secrets, special signs, etc. It includes the emblem, flag, anthem, mascot, torch, and the design of medals, souvenirs, clothing, and clearly protects trade secrets such as design plans for opening and closing ceremonies and rehearsal information.

The "Regulations" added regulations on infringements of intellectual property rights in Hangzhou Asian Games, and further extended the scope of protection, including the use of hidden marketing and unauthorized live broadcasts, rebroadcasts and other unfair competition behaviors are listed as infringements. Any activities that carried out using elements related to the Hangzhou Asian Games is enough to cause people to misunderstand that they have a sponsorship or other support relationship with the intellectual property rights holders of the Hangzhou Asian Games and constitute an infringement of the intellectual property rights of the Hangzhou Asian Games.

The "Regulations" clarify the responsibilities of the relevant departments for intellectual property protection in the Hangzhou Asian Games. The Zhejiang Provincial Market Supervision and Administration Department is responsible for the comprehensive coordination of intellectual property protection for the Hangzhou Asian Games.

The 19th Asian Games will be held in Hangzhou in September 2022. Hangzhou is the third city in China to obtain the right to host the Asian Games. Prior to this, the Hangzhou Asian Games Organizing Committee has applied for the protection of special logo registration and copyright registration for the Asian Games emblem, slogan, name, mascot and other intellectual property rights, and registered the domain name and similar domain names of the Asian Games official website.