Sichuan continues to promote the implementation of the trademark and brand strategy and has achieved remarkable results. On January 26, the reporter learned from the Sichuan Provincial Market Supervision Administration (Provincial Intellectual Property Office) that as of the end of last year, Sichuan’s new trademark applications were 351,668, the number of new registrations was 202,200. The number of valid registered trademarks reached 1,014,106, the ninth in China and the first in the west part of China.

In recent years, the Sichuan Provincial Market Supervision Administration (Provincial Intellectual Property Office) has further promoted the transformation of intellectual property rights’ functions and carried out in-depth reforms to facilitate trademark registration. They intensified the streamlining of administration and decentralization, innovated supervision methods, improved service levels, and gave full play to the intellectual property system’s advantages. The trademark awareness of market entities in Sichuan has gradually increased, and the enthusiasm for trademark registration has increased. Both the number of trademark applications and registrations have been increased each year significantly. The number of valid trademark registrations reached 200,000 in March 2013, 500,000 in March 2018, and the total number of valid registrations exceeded 1 million in December 2020, which has doubled in ten years continuously.

As of December 2020, Sichuan has eleven national intellectual property pilot (demonstration) cities, ranked first in the central and western regions; pilot (demonstration) counties (districts) have reached 66, ranked first in the country; the total number of effective inventions is 67,389. The total number of valid registered trademarks is 1,014,106, ranking 9th in China; the total number of geographical indication trademarks is 466, ranking third in China; the total number of geographical indication products is 295, ranking first in the country.