According to LatePost's information from multiple
sources, Xiaomi has determined to build eletric vehicle and regards it as a
strategic decision, but the specific form and path have not yet been determined,
and there may still be changes. A person familiar with the matter said that it
might be led by Lei Jun, the founder of Xiaomi Group. According to a report on the Sci-Tech Innovation
Board on February 19, the Xiaomi Group responded to the reporter about the
latest car-building rumors, saying that it "waits for the announcement" and will
not respond to more information.
The business information of Tianyancha App shows that Xiaomi's domestic affiliate is Xiaomi Technology Co., Ltd., which was established in March 2010 with a registered capital of RMB 1.85 billion, and the legal representative is Lei Jun. The business scope includes technology development; sales of communication equipment, contraceptives, motorcycles, electric vehicles, bicycles and parts; and Internet cultural activities.
In June 2020, Xiaomi Technology Co., Ltd. further applied to register the "Xiaomi Auto Union" trademark and related graphic trademarks. The international classification involves website services, scientific instruments, etc. The status of trademarks is waiting for substantive examination and announcement of the preliminary examination, respectively.
According to LatePost reports, Lei Jun has repeatedly considered Xiaomi's feasibility of producing electric vehicle, and Xiaomi has also set up a project to investigate EV-making projects.Xiaomi's previously disclosed force is the vehicle-connected vehicle service system in the Internet of Things.
In June 2019, Xiaomi announced its cooperation with Mercedes-Benz to promote its virtual voice assistant 'Xiao Ai' to enter the automotive human-computer interaction system. Compared with mobile phones and smart home products, automobiles are a more significant challenge in complexity, safety requirements and capital investment.
