French fashion house Dior has encountered more resistance from the US Patent and Trademark Office (USPTO) over its attempt to trademark a saddlebag design.

The bag, which can cost up to £4,000 ($5,548), was first designed in 1999 by John Galliano, and has recently been reintroduced and heavily marketed by Dior, according to The Fashion Law.  

Dior filed a trademark for the bag design in February this year, with the application describing a “three-dimensional product design of a bag with a curved and sloping base, and a single flap with curved contours covering the opening of the bag.”

The USPTO denied the design application, claiming the application featured “non-distinctive product design or nondistinctive features of a product design.”

A final action refusing the registration was sent to Dior on March 9, 2021. According to the letter, Dior posed no evidence or arguments for its grounds to trademark the design aside from the statement: “Applicant’s applied-for-mark is distinctive and has become recognised as one of the most iconic bag designs in the world.”

The letter also states that, in order to meet requirements for acquiring distinctiveness, Dior must submit evidence of a prior registration of the mark or “sufficient relatedness of the goods in the intent-to-use application”.

Dior has six months to provide evidence before the application is abandoned. The company has the option to either submit a request for reconsideration or appeal to the Trademark Trial and Appeal Board.

(Source: World Intellectual Property Review)