"Too expensive! When the grapes in the Universe Village of Liujiaoxin, Beizen City, Jinzhou City, Liaoning Province were sold for 40 yuan to 60 yuan per kilogram, the customers said that they could not afford to buy them, but when they tasted them in person, many customers were willing to pay for them.
"This is not just any grape, it is a geographic indication of agricultural products' North Town Grape '. In recent years, by introducing new varieties, improving planting techniques and cultivating brands, Cosmovillage has dug deep into the brand value of 'Beizzhen Grgrape', and its product sales have been rising." Wang Lei, deputy secretary of Liu's hometown, said that despite the COVID-19 epidemic, more than 200,000 kilograms of grapes in Universe Village were sold out in the first half of 2020.
At present, the planting area of "Beizheng grape" has reached more than 100 mu. Before that, there were six poor families in the village. They all lifted themselves out of poverty by planting grapes. At present, their per capita annual income has reached more than 8,000 yuan, and they are on the road toward a well-off society.
Cultivate good seeds to improve quality
The Yiwulu Mountain, to the west of Beizen City, is covered with thick brown forest soil, which is rich in minerals and organic matter for the growth of high-quality grapes. As early as the Qing Dynasty, there were records of grape cultivation in Beizhen City, and the grapes produced were black and purple in color, with uniform fruits and plump grains. In 2012, "Beizen Grape" became the geographical indication product of agricultural products, and in 2017, it was selected as one of the top 100 regional public brands of agricultural products in China.
Use the brand to expand the market
"Consumers' enthusiasm for the landmark product was so high that the Beizen Grapes sold out immediately after it was launched at the store. In the future, we will also work hard to extend the industrial chain, develop grape processing products such as jelly, snacks and tea drinks, and vigorously develop tertiary industry such as grape picking sightseeing garden, so as to increase the added value of grape products, bring more benefits to farmers and help farmers to achieve a well-off life." Wang Lei introduced.
