On March 26, Ant Technology Group Co., Ltd. and Hainan Qingde Information Technology Co., Ltd. announced the first-instance civil judgment on the trademark infringement dispute.

According to the judgment, the plaintiff, Ant Group, claimed that Hainan Qingde Company’s use of the “Ant Loan”, “Ant Loan Huabei”, and “Ant Loan” logos on its financial loan products was consistent with the main part of the trademark involved. The word "ant", which is highly distinctive in the company's name, was used, and it was used in the "financial loan service" of the same category as the approved use of the trademark in question. The maliciousness is obvious, which can easily cause confusion to the relevant public and constitute the trademark in question. Infringement of exclusive rights; the use of "financial loan services" with Ant Group's main business direction constitutes unfair competition.

The court held that Hainan Qingde Company had infringed upon the registered trademark rights enjoyed by Ant Group Company and should bear the responsibility of stopping the infringement and compensating for losses. Since Hainan Qingde Company's actions will have a negative impact on the reputation of Ant Group Company, this court supports its request to eliminate the impact.

The result of the judgment, in this case, was: the defendant Hainan Qingdeda Information Technology Co., Ltd. immediately ceased the act of infringing on the exclusive rights of the plaintiff’s registered trademarks of Ant Technology Group Co., Ltd. of "Ant Borrowing", "Ant Financial Service" and "Ant Huabei". In addition, within ten days from the effective date of the judgment, the plaintiff shall compensate the plaintiff Ant Technology Group Co., Ltd. for economic losses and reasonable expenses paid to stop the infringement, totaling 1 million yuan.