On March 20th, the new round of archaeological excavations in the sacrificial area of the Sanxingdui site was announced. Archaeologists discovered six new artifact pits at the Sanxingdui site in Sichuan. More than 500 critical cultural relics such as golden mask fragments, giant bronze masks, bronze sacred trees and ivory have been unearthed. Over 4 million people watched the live broadcast of the excavation online. The videos and pictures of the unearthed cultural relics were swiped on the screen, set off a whole network carnival.

When Sanxingdui was first exploited, many businesses discovered the business opportunities and rushed to apply for "Sanxingdui" related trademarks. According to Qichacha's intellectual property information, there are currently 205 applications for the "Sanxingdui" trademark, covering multiple trademark categories such as cloth sheets, leather and leather goods. One of the earliest "Sanxingdui" trademarks is the trademark No. 599547 applied by Hongnan Cotton Textile Co., Ltd. of Guanghan City, Sichuan Province, in 1991. The trademark is in 24 categories and mainly serves coarse wool, and it is currently registered.