Apirl 8, 2021

(The left is new, the right is old)

April 7, 2021, at Xiaomi's spring event last month, the company officially announced the launch of its new logo, which took three years to design and cost two million yuan. Many netizens later joked that the new logo seemed to simply change from square to round, and whether Lei Jun had been deceived by the designer. Lei Jun yesterday in the millet broadcast room in response to users of millet's new LOGO ridicule said, a mature brand, do LOGO can only be changed. He said that the logo can only be changed in a small way, which looks like a simple change from square to round, but the font, spacing, color number and other aspects have changed, and Xiaomi also has a letter logo. According to the Qiacha APP, Xiaomi Technology Co., Ltd. recently applied for the registration of nearly 90 trademarks of the word "Xiaomi" and the new logo pattern of Xiaomi. The international classification includes scientific instruments, manual instruments, communication services, advertising sales, etc., and the current trademark status is under application.

Xiaomi's new logo adopts the "super elliptical" digital beauty N :3 ratio, which is also the Alive sense of life design promoted by Hara. It is a mixture of Xiaomi orange and technology silver, which symbolizes the combination of vitality and high technology, and represents Xiaomi's high-quality scientific and technological exploration. No matter what kind of environment, it can maintain visual harmony and self-personality.

Source: IT Home