April 12, 2021

（Photo from Internet）

On April 10, 2021, Yuanqi Forest issued an apology statement on its official Weibo account, saying that the difference between "0 sugar" and "0 sucrose" was not stated in the logo and promotion of milk tea products, which could easily lead to misunderstanding among consumers. The packaging of most of the forest milk tea produced since February 4 and all of the forest milk tea produced since March 18 has been changed from the original "0 sucrose and low fat" to "low sugar and low fat". The raw materials of all the forest milk tea produced since March 20 no longer contain crystalline fructose.

At the same time, Yuan Qi forest reminds a way: "milk tea has milk so it has sugar."

（Photo from Internet）

Founded in 2016, Yuanqi Forest quickly occupied the market and became the domestic web celebrity beverage brand with 0 sugar, 0 fat, 0 calories, high appearance level products and multi-channel marketing. On April 9, Yuanqi Forest completed a new round of financing at a post-financing valuation of $6 billion. In just 4 years, Yuanqi Forest has achieved a soaring valuation from 0 to tens of billions of yuan.

Source: EqualOcean