April 14, 2021

On April 13, 2021, the Beijing Bureau of Market Supervision completed the investigation into the case of false illegal advertisements published by 360 Search, which was exposed by the CCTV March 15 Gala, and made a fine of 2 million yuan of administrative punishment decision to Beijing Haosoudianjing technology Co., Ltd.

After investigation, the advertising agency involved in the process of acting and uploading advertising, need to submit the "360 Dianjing software" to Beijing Haosoudianjing technology Co., Ltd. It can only be released after approval. However, the company did not implement the advertising review and release system, and did not check the content of the published advertising, resulting in the release of false illegal advertising. The above behavior of the company has violated the relevant provisions of Article 4, Article 28 and Article 34 of the Advertising Law of the People's Republic of China, and the Beijing Municipal Bureau of Market Supervision has made a penalty decision of RMB 2 million on the company according to Article 55 of the Advertising Law of the People's Republic of China. Related advertising agents suspected of illegal case clues have been transferred to the local market supervision departments.

Source: National Business Daily