On April 25, 2021, the State Council Information Office held a press conference to introduce the implementation of the 14th Five-Year Plan and the acceleration of building China into a strong intellectual property country.

In recent years, with the rapid development of digital technology and the mobile Internet, online short videos have also developed rapidly in China, said Yu Cike, director of the Copyright Administration Bureau of the Publicity Department of the CPC Central Committee. At the same time, the problem of infringement and piracy of short videos is quite serious, which is strongly expressed by the majority of right holders and has aroused social concern. The National Copyright Administration also attaches great importance to it. A work shall not be disseminated and used without permission, which is a basic principle stipulated by the Copyright Law. The same principle certainly applies to film and television. Over the years, the National Copyright Administration has been paying special attention to the copyright protection of film and television works and actively maintaining the copyright order of film and television works.

This year, the National Copyright Administration will, in accordance with the central government's plan to comprehensively strengthen IPR protection, actively respond to the voices of the vast number of rights holders and support and protect their legitimate demands:

First, we will continue to intensify the crackdown on infringement in the field of short video, and resolutely punish infringement behaviors of unauthorized copying, performance and dissemination of other people's films, movies and music by producers and operators of short video platforms and "We Media" and public accounts.

Second, promote the short video platform, we media and public account operators to fully fulfill their main responsibilities, earnestly strengthen the construction of the copyright system, improve the copyright complaint handling mechanism, and effectively fulfill the obligation of reporting on illegal and criminal clues and cooperating with the investigation.

Third, we should encourage and support the collective management organizations of film copyright to strengthen their own construction, carry out the collective management of film copyright in accordance with the law, and give full play to the bond role of safeguarding the legitimate rights of the right holders and facilitating the legal use of the users.

Source: Beijing Daily