April 7, 2021

A cup of "Cha Yan Yue Se" milk tea is the standard for many young consumers to go to Changsha. Last year, however, there was a face-off between" the two Cha Yan". In April 2020, another milk tea shop brand "Cha Yan Guan Se" sued the court for trademark infringement, which was rejected by the court. On August 17, 2020, Chayan Yuesi sued Chayan Guansi on the grounds of unfair competition.

"Cha Yan Yue Se" and  "Cha Yan Guan Se" are both registered trademarks.  "Cha Yan Guan Se" only opened its store in Changsha in 2019, later than "Cha Yan Yue Se", but its trademark registration was earlier.

There were new developments in the lawsuit today. On April 26, 2021, according to the news of Changsha Tianxin District People's Court WeChat ID, the judgment of the first instance of "Cha Yan Yue Se" suing "Chayan Guansi" unfair competition infringement court was announced. The court ruled that  "Cha Yan Guan Se" lost the lawsuit, and stopped the nationwide advertising and publicity with the same or similar decoration as "Cha Yan Yue Se", franchise license and investment promotion, false publicity and unfair competition behavior; And to "Cha Yan Yue Se" compensation for economic losses and reasonable rights protection fees totaled 1.7 million yuan.