Over 400 Chinese companies’ bids to trademark the name of Chinese Olympic athelets and the Beijing 2022 Winter Olympics mascots Bing Dwen Dwen and Shuey Rhon Rhon were refused and 20 registered trademarks using Chinese celebrity skier Eileen Gu’s name were invalidated by the Trademark Office of the China National Intellectual Property Administration (CNIPA), the agency said on February 14, 2022.

The country's top trademark authority has listed all the applicants and owners of these refused and invalidated trademarks, most of whose registrations were filed in 2019 when the mascots were unveiled, on its website, reaffirming the agency’s efforts to identify and crack down on trademark squatting.

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