photo from: Beijing Youth Daily

Nowadays, the White Rabbit Candy flavor ice cream became a massive hit among customers, as an American chain scoop shop states on their social media.

The scoop shop confesses that the inspiration of this kind of ice cream originated from the well-known White Rabbit Candy of Shanghai. On the ice cream posters, we can clearly notice that the milky ice cream is elaborately stuffed in the cones packed by the iconic White Rabbit wrapping paper.

Later, according to media reports, Shanghai Guanshengyuan Food Co. Ltd., the owner of the White Rabbit Candy trademark, admitted that it did not authorize an American company to sell an ice cream flavor named after its product.

On March 4 local time, the reporter contacted a staff from the involved American scoop shop. According to the staff’s statement, the White Rabbit Candy ice cream became a great hit among the customers. As for the problem of suspected infringement, the staff answered that there was no rice paper or other icons on the package of this kind of ice cream, which was named White. The ice cream shown with the edible glutinous-rice paper on the posters was just a concept image for promotion.

On the afternoon of March 5 Beijing time, it was noticed that the involved American scoop shop had already removed all the promotion posters with the White Rabbit icons.

It was told by the staff of Shanghai Guanshengyuan Food Co. Ltd. on the afternoon of March 5 that up to now, the scoop shop had already contacted them initiatively, and both sides were communicating on the related issues which might involved authorization. At present, Shanghai Guanshengyuan Food Co. Ltd. hasn’t affirmed the action of the American scoop shop as a tort.

March 6, 2019

Source: Beijing Youth Daily