Good afternoon. Welcome come to this week’s IP Cafe. Here’s Fino. Now let’s take a cup of coffee and enjoy the following five minutes with me.

Let’s quick browse the headlines:

·        China’s “Lipstick King” Li Jiaqi applied for the "OMG buy it" sound trademark

·        Sisvel Claims FRAND Victory at German Supreme Court

·        Singaporean Daren Tang Officially Appointed as the Next WIPO Director General

·        Insurance policies cover IPR infringement liability

Ask any young person in China if they know about Li Jiaqi, the answer is most likely yes. With 19 million followers on TikTok, 1.7 million on Weibo and more than 1.6 million people watching him sell cosmetics on Taobao.com every evening at 8pm, Li is perhaps the most famous live streamer right now.

Known as the “King of Lipstick”, Li Jiaqi is without a doubt the best salesman of beauty products in China. He once sold 15,000 lipsticks in just five minutes.

He has a soothing power in the way he speaks. He appears as the boy-next-door and is very convincing. Li’s famous catchphrases – “Oh, my God” and “all girls” – in his high-pitched tone persuades viewers his deal is the best they will ever get in their lives.

On May 13, our reporter learned from Tianyancha that Li Jiaqi's company applied for the registration of the sound trademark "oh my god, and buy it!". I bet you’ve heard it. The international classification of the trademark is 35-advertising sales, and the current status of this registration is pending review. People are curious to know whether it can be successfully registered.

If you would like to know more about the sound trademark, please check the article from China IP Magazine, Issue 94, here’s the link: http://www.chinaiptoday.com/post.html?id=803

Now, let’s move on to a global case.

The Sisvel v.s. Haier infringement dispute is another eye-catching case to the global IP practitioners in terms of FRAND and SEP regulations.

Sisvel is claiming victory over Haier after a final German Federal Court of Justice ruling, which the patent pool operator said is a win for standard-essential patent, a.k.a. SEP owners against “efficient infringement” strategies.

On May 5 the German Federal Supreme Court heard the arguments in the case between Sisvel and Haier regarding Sisvel’s request for injunctive relief for infringement of cellular standard essential patents (SEPs) owned by Sisvel. And this decision marked the final decision on 6-year-long legal dispute between Sisvel and Haier. In the hearing, the judges made reference to the UK case in Unwired Planet v. Huawei. Apparently, Haier did not show the necessary willingness according to the court's standard.

Another big news in the IP industry.

Mr Daren Tang, Chief Executive of the Intellectual Property Office of Singapore (IPOS) has been officially appointed as the next Director General of the World Intellectual Property Organization (WIPO). WIPO is a specialised United Nations (UN) agency based in Geneva, Switzerland, with 193 member states and an annual revenue in excess of S$600 million. Mr Tang will take over the helm of WIPO on 1 October 2020 for a term of six years. This marks the first time a Singaporean will lead a UN agency, and WIPO’s first Director General from Asia.

Two months before, we’ve broadcasted that Tang was nominated on Wednesday, March 4, after he defeated China's candidate Wang Binying, who is now the agency's deputy chief.

The Guangzhou branch of the PICC Property and Casualty co-signed insurance policies with two companies on Thursday for overseas intellectual property right infringement liability, the first policies of this kind in China.

The insurance product offers a combined 7.25 million yuan ($1.02 million) compensation to the companies, which are Guangzhou Kingfa Science and Technology Co and Comba Telecom Systems Holdings, both in the Guangzhou Development District.

The guideline on strengthening intellectual property rights protection jointly issued by the general offices of the Communist Party of China Central Committee and the State Council in November last year includes the call for stronger aid to Chinese companies in safeguarding their rights in overseas markets.

The guideline encourages insurance companies to provide products such as overseas IPR infringement liability insurance.

To promote IPR-driven development, the administrative committee of Guangzhou Development District has issued a series of policies for supporting companies in enhancing their IPR-related capacity.

Those for this week’s news. For more IP events in China, please visit www.chinaiptoday.com. See you next Friday and enjoy the nice weekend.